So you have a facebook ® personal account and that is exactly what it is – Your Own Personal Page!
So how do you go about setting up a business profile? Well facebook will always de-activate a second account once they know that it is there. Although the chances of that happening are very remote, they do have some automated ways of detecting, but they are apparently not very effective.
You can simply get a new mail ID and open additional accounts. But, setting up a new account for a business really isn’t the best way to go and is totally unneccesary.
So, now you are left with two other options – A Group or a Business Page.
Really the purpose of a Group is to enable like-minded people with a similar interests to communicate, share ideas, experiences etc - for example a group of people interested in collecting vintage razors, or a group of people from the same school year!
A Business Page is the way to go if you want to have a Company or Organisational presence on facebook. It's better NOT to use a Group for this purpose. The Business Page can be set up and managed through you own account, so no need to keep logging on and off.
You have 'fans' rather than 'friends' on a Business Page. The number of fans also helps towards visibility in facebook, as the more fans you have the higher up you are on the keywords search which you have set up in your profile setting. This makes it easier for people of similar interests to find you.
You can also send your fans (with no limits, personal accounts only allow a max of 20 people per message) an update directly to their inboxes and you can communicate further with your fans by posting a new item on the page which will be seen as a status update on the walls of all fans.
This makes you far more visible than by using a Group.
Also, you can view visit stats for the Business Page via facebook 'Insights'
Within a Business Page or Group you can also run discussion boards, events, photos, videos etc.
Oh and don’t forget that whatever you've done to promote your business via facebook, using Groups, Business Page etc, do remember to link back to your Web Site or Blog wherever possible!
http://www.searchenginesensation.com/blogs_social_networking.asp
Hope this helps
Claire
