Search Engine Sensation

A Brand New Experience!

I was at a business event today, ‘Creating & Keeping Customers in Tougher Times’.  During a table swap session, I spoke to a guy on another table and he asked for my business card.

He looked at the branding and said 'You got out of a car in front of the hotel this morning and it had that branding on it'  He then thought again and said 'What I also really liked was the fact that you got out of the car, went around to the passenger side, opened the door and gave your young son a cuddle before leaving'.  For that reason, I'd be really interested in working with you!'

Wow!!!

'Branding' does indeed go much deeper than a logo and in ways we just don't think about sometimes :)

It’s really all about experiences! And it just goes to show it doesn’t take that much to create good ones!

www.atomicwebsolutions.com

Click on the link to read more about brand http://www.searchenginesensation.com/brand.asp

Dave Glynn

Eddie's Ices

Waiting to cross the road on our way to a meeting with Durham Business Club in Chester-Le-Street last week, an ice cream van passed us ‘Eddies Ices’! We soon realised that it was  Eddie Izzard's support team – great brand idea! A gimmick that also serves a purpose.

 

Eddie Izzard is attempting to run 43 marathons around the UK, quite a task! All in aid of sports relief. 

Lucky for me the ice cream van pulled over so I crossed the road to take a photo then we headed up to the club for our meeting!

While waiting at the crossing Eddie appeared running towards us! He stopped for a quick chat while I took his photo! I promised him that I would try and help raise some money for the charity and of course sponsor him myself.

 

That day he completed his 33^rd marathon at Ferryhill in Durham with a further 10 marathons to go.  I love the way he is making use of social networking web sites such as you tube and twitter to gather support and document his challenge and of course raise money during his run. http://twitter.com/eddieizzard

 

Please sponsor Eddie by visiting his site his web site www.eddieizzard.com

 

Read more on brand http://www.searchenginesensation.com/brand.asp

 

Keep going Eddie you can do it!

 

Claire and Dave Glynn

A Kiss from Gok

I ordered an article of clothing online from Gok Wan. It arrived while I was on holiday, so there was the usual card through the door from the Post Office. 

When I collected the parcel and saw the packaging it raised a bit of a smile!  Gok is the brand and his signature is part of that.  The plastic mail packaging appeared to be signed personally by Gok along with a kiss which was written in marker pen (of course it wasn’t written personally, it had been printed to look that way)

Nothing new - but something as simple as this is a great way to engage with customers and make their experience even more memorable.

Claire

http://www.searchenginesensation.com/brand.asp

 

Cheese Cake

At a friends wedding in Edinburgh this summer I was pleasantly surprised when I saw the wedding cake.  It was layered as you expect a wedding cake to be but each layer was made purely from cheese.  What a refreshing change and not a cake crumbs in sight! 

It certainly got people talking – then I got thinking what can we do differently in our business to really get people talking!

Claire

http://www.searchenginesensation.com/brand.asp